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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to organic local search optimization. How can [VENDOR NAME] show the effectiveness of your local search optimization...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. As an example, I recently sat down with a friend who was searching...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to manage link building and content marketing without getting hit by Google...

  4. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Make sure to also set up your sitemap and Webmaster Tools correctly which will...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  6. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Google data in 2013 examined categories such as local services, auto, tech, travel, finance...

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Shifting more attention toward optimizing the mobile experience — mobile-friendly landing...

  9. 4 Ways to Expand PLA Success in 2014

    Refine Bidding and Optimization Strategies Google announced two new local features for PLAs in October – local availability and local storefronts. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to...