SEO News

Google Local Optimization

RSS
  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Google data in 2013 examined categories such as local services, auto, tech, travel, finance...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Shifting more attention toward optimizing the mobile experience — mobile-friendly landing...

  5. 4 Ways to Expand PLA Success in 2014

    Refine Bidding and Optimization Strategies Google announced two new local features for PLAs in October – local availability and local storefronts. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic.

  7. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Instead of uselessly beating your head against a wall of competitors time and time again, take advantage of the regional information...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.