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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local Carousel Optimization Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012.

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-based optimization is now intent-based optimization, Kasteler said. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. A month later, Google moved to 100 percent secure search, building...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to organic local search optimization. How can [VENDOR NAME] show the effectiveness of your local search optimization...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. As an example, I recently sat down with a friend who was searching...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). How to manage link building and content marketing without getting hit by Google...

  6. Nuances of Spanish Language Search Marketing

    Creating pages with both these tags will be better for optimization when targeting places like Latin America where each country speaks a variation of the same language. Make sure to also set up your sitemap and Webmaster Tools correctly which will...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  8. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Here is a short quiz with answers to help you with your blog optimization strategy. Blog optimization is no exception. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that...

  9. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. Google data in 2013 examined categories such as local services, auto, tech, travel, finance...