It talks about putting a team together and how to find resources like industry news and search conferences. Search results are customized based on a user's location and mobile continues to change the game.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
Industry research suggests that many consumers turn to specific mobile apps to conduct vertical searches (e.g. It is in the app environment on mobile devices where I think Graph Search has the greatest potential to reach critical mass and...
Mobile Search We have seen statements from Google that on links embedded in a news release and how much it counts towards rankings. Mobile marketing is becoming increasingly important every year, and that trend will continue in 2013.
That post was huge news in our industry too. Secondly let's look at an SEO industry example to show us that traditional news isn't always what's going to be the most newsworthy for the audience. When the news broke about Google's new disavow...
Google’s recent changes with regard to social signals and local search signify an important shift and focus on mobile search as, in parallel, mobile adoption rates surge. Local and Mobile We're in an industry that is now 15 years old and growing...
During hurricane Isaac, Google worked with NOLA.com radio station to do the same thing, but also found that 20% of search queries came via mobile devices from people looking for Geo information, shelters and evacuation routes.
Now we all know that Google likes a change and much has been written about change and the convergence of search (text, images, video, social, shopping, news, local) social media and content marketing.
Now, you know that millions of people are using mobile devices every day, but did you know that dozens are still using rotary phones? April Fools 2012: Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa
The search industry is one of the most competitive in the world and has been for many years and on so many levels, but recently Yandex has been able to overcome Google’s threat of dominance and claim of cracking its local market share.
The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events, parties, and 70 educational online marketing sessions covering topics such as SoLoMo (social...
Search marketing is not simply about search anymore - it's about social, local, mobile and video too. Paid search on mobile is growing at a tremendous rate and this is changing the way campaigns are delivered and how sites are built.
Google limits choice in the Android mobile operating system. People in our industry need to watch this hearing, as should the generic public, to understand exactly what this company does. The major networks aren't covering it live – we'll have to...
Publicizing events, news, and promotions to the mobile market becomes increasingly important for online marketers and brands. The staggering shift from PCs to mobile devices is sending ripples through not only the technology industry, but the...
On mobile handsets for example, Daum will be able to offer voice, music, object, and barcode search. Naver is Korea’s biggest search site and a typical homepage is filled with news, information, and online shopping.
Google, Facebook lose social network patent ruling - ReutersWireless Ink Corp, which runs the Winksite service, may pursue claims that Google Buzz and Facebook Mobile infringed its mobile/social patent.
