With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
Facebook rolls out new action-oriented mobile Pages, making it easier for users and brands to interact – The Next WebHighlights key information (e.g. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. In light of these trends, national brands should respond by building out local Facebook pages for each of their many...
Approximately 40 percent of all mobile searches on Google have local intent, and that number is only growing. Local businesses must have an effective mobile search strategy in place in order to take advantage of this opportunity.
Google’s recent changes with regard to social signals and local search signify an important shift and focus on mobile search as, in parallel, mobile adoption rates surge. Local and Mobile These include pages, keywords, keyword groups, backlinks and...
Although not a major change that directly impacted the actual contents of the search results like many of the other changes rolled out in 2012, the shift reflects Google’s ongoing willingness to tinker with layout and user experience in the SERPs...
The goal: to broaden access to government information and services, incorporate mobile access, and reduce waste and overlap in websites and domains. Digital content – web pages, videos, press releases – can be created or retro-fitted to rank well...
Whether ultimately transacting in-device or in-store, holiday shoppers expect a mobile-optimized experience when engaging with retailer advertising within their device – though many retailers are without mobile-optimized websites or landing pages...
Google has reported that 40 percent of mobile searches are local (compared with 20 percent on desktop). Google offers something similar with its Local Extensions that let national businesses upload individual store information so that nearest...
Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. The top slowdown factors for mobile pages are the number of requests (loaded images, scripts, etc.followed the number of bytes (page size), so strategize...
Recently, PCWorld had a mobile search face off between the search apps on Android, so it’s only fitting that the iPhone follows behind with one too – taking a look at features like multitasking, copy paste, voice search, making consistent phone...
Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+. Users can access enhanced local listings via a new Local tab in the left sidebar of Google+, by...
Google, Bing, Yahoo, Facebook, Foursquare, Twitter, Dex, AOL, Yellow Pages, Citysearch, infogroup, Localeze and hundreds of other sites encourage businesses to submit their location information, not to mention the opportunities available in GPS...
Google explained, “Those pages receiving the most pecks are returned at the top of the user’s results page with the other results displayed in pecking order. In 2002, Google revealed the technology behind its great results – PigeonRank – which used...
Link all business profile Websites, mobile pages, Google Place pages and other resources to Google+ to drive +1s. Creating optimized Google+ Pages for your brand and all its brick and mortar locations can have significant time constraints related...
The past year saw many new developments in online marketing, including evolving organic and paid search landscapes, convergence of social media and search marketing, growth of mobile and local searches and a rapid rise in spending on social media...
As more mobile content gets produced there will be a need to optimize these pages for SEO. With mobile phones it’s much easier for Google to know the exact location of a user and serve a very targeted local search results.
Given the potential to strengthen their position in local, mobile, and display advertising and push their Google Offers services even further, the move is understandable. Google's motivation for entering the mobile space with Android can also be...
