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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.

  5. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine. Remember when Google+ pulled their existing local...

  6. How Big Data is Fundamentally Changing Local Search

    Beyond the algorithmic changes that local search is likely to experience in the next few years and the changing of the guard we are witnessing as newcomers start to take local mindshare from the legacy players, it’s likely that both mobile and...