Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they...
Between now and the next few weeks, Google is rolling out ad group level mobile adjustments. Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like directions or local specials.
Search results are customized based on a user's location and mobile continues to change the game. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?
This interesting format is clearly targeting mobile and tablet users who can easily go between results by swiping. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online. The Mobile-Local Sweet Spot Dinan cites local relevance as a primary reason for mobile ad engagement.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
I suggest reviewing the video, image, and mobile sitemap extensions section. Jade Wang, Community Manager, Google+ Local But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials...
On searches that trigger Google local results, Google will mark links to its reviews as "Google Places Search", and also include the option to search local results on three "other relevant providers" to the right on desktop searches, or "Other...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
The world of mobile apps is foreign territory to most online marketers. The SEO difference for mobile apps is that the page on which the app lives is what needs to be optimized, not the app itself. Mobile app creation forces marketers to understand...
Google Play Music Arrives In 7 More Countries – The Next WebNow in Australia, New Zealand, Austria, Belgium, Luxembourg, Ireland, and Portugal.of consumers think that most mobile sites are difficult to navigate – Econsultancy47 percent of...
The study found that Facebook was second to only Google Maps as the place people go to conduct local searches on mobile devices. Carefully choosing the right person(s) to handle social media at the local level is a great step toward developing a...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. Build rank for your Google+ Local Page by...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Mobile Marketing Tips from Google, ESPN TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics...
