While Google would like you to believe that mobile bid adjustments should be close to zero, this figure should vary from business to business depending on that advertisers ability to turn mobile campaigns into dollars.
However, the FTC has noticed that the background shading used by many search engines tends to be less visible when viewed on mobile devices and certain computer monitors. We have observed that, increasingly, search engines have introduced...
A good mobile experience (50 percent of mobile searches have local intent) As we have seen above, you need good on-page SEO to rock in local search and a good mobile site or responsive design since a ton of your local searches will be on mobile...
Additionally, with the recent announcement of Apple and Bing's mobile search, is Bing getting ready to make a more serious run at market share attainment? With the rollout of the Google Carousel, there is no doubt these two search giants are...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
Social/Mobile/Local marketing (that thing people call SoMoLo) Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively.
With Google dominating mobile search and free Google tools like Gmail continuing to increase in popularity, it's a given that Now will become status quo for users and consequently, for marketers as well.
Some will benefit most from local optimization; others are geared towards mobile search. As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts...
I've been reading, and thinking, about the marriage of schema and Mobile. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it.
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they...
Between now and the next few weeks, Google is rolling out ad group level mobile adjustments. Mobile specific sitelinks open up opportunities for additional massaging with a local emphasis like directions or local specials.
Search results are customized based on a user's location and mobile continues to change the game. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
While you may not necessarily need this level of granularity for your website, remember that Google Analytics can also be used for your mobile apps. Mobile marketing name Mobile pointing method Mobile has QWERTY keyboard?
This interesting format is clearly targeting mobile and tablet users who can easily go between results by swiping. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique...
With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online. The Mobile-Local Sweet Spot Dinan cites local relevance as a primary reason for mobile ad engagement.
