to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results. Often, Google displays its answer to the question in the form of "cards" at the top of search results while it relays the...
It continues with the importance of local directory listings, like ReferLocal, and how to make the most of them. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. The screenshots show what appears to be a similar...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. If Alibaba takes Yahoo’s search algorithm and combines it with...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
Since August, Google has been serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in...
The obvious opportunity is to charge for sponsored listings much like AdWords. This is a simple example that illustrates the difference between the kinds of results Graph Search returns and how search results from Google (or Bing) would appear.
By offering a helpline to businesses attempting to manage their Google+ listings, Google is lowering the barrier of entry, thereby increasing the number of businesses actively using Google+ Local. Google finally launched phone support for Google...
Product listings / shopping for buying signals. Users are entering “queries” – phrases that match specific search intent – and Google attempts to match that intent based on search data, click data, and heuristics, and then serves richer (and...
Google and Bing have allocated the top of their search results pages to local listings, when a search has local intent. A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as...
User’s eyes are drawn to maps and local listings. Expect 2013 PPC budgets to be more diversified outside of Google paid search. The growth in mobile and the continuation of localization of search results will put pressure on financial services...
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding...
In addition, it's possible that Google will reduce the number of organic listings on page 1. Google will continue to feature its "money-making" products in search results. YouTube, Google+, PLAs (product listing ads), and Google Local will see...
However, if on the same page you have two different listings (your root and an interior page), then these listings will count as two separate impressions. Google evaluates your location, brand mentions, your friend’s search history, who is in your...
Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that sometimes appeared in search results.
The user types in a short phrase indicating their current need, and anywhere from 10 to 25 listings appear, all vying for that user’s click. Once you’ve identified your ideal customer, it’s time to view the search engine results page (SERP) through...
Awesomely, you go after these new links in listings. Well, aside from the idea that Google is now ranking these pages at the top of the search for non-local results and for a broad array of keywords, it is the issue again between user intent and...
Back in the day, you could usually depend on top listings to be authorities. Once you find one, check him or her out with a simple Google search. If you don't immediately know whom to trust with online content, set up some Google alerts for your...
Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings, though consumers will still find these items in organic search results. Google does indeed have the right to ban product categories from...
