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  1. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your local listings: have you claimed all the...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Being listed in directories like Yelp (especially now that we are seeing a boost for directory listings) Managing your listings well Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google+ Local listings don't show up in GWT. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: With Google Hummingbird allowing the search engine to potentially find the same page from multiple...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I often tell clients that local is the "back door" into competitive search...

  5. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Cutts said here he is only talking about search rankings, so there is a possibility that results such as local listings or news results could have a different algorithm applied to them. In that regard, it's still important for webmasters to ensure...

  6. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...