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  1. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. At the same time, the increased visibility that comes with detailed listings pages...

  2. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your local listings: have you claimed all the...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Most content management systems can also create sitemaps – be sure to...