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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Most content management systems can also create sitemaps – be sure to...

  2. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In that regard, it's still important for webmasters to ensure their sites also rank well to appear on those different parts, whether it's the local listings, or ensuring their new site is appearing correctly in Google News.

  3. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google announced two new local features for PLAs...

  4. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood...

  5. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The recent change made by Google to their paid ads has removed the background color, blending those ads in directly with the organic listings. We’ve seen people conjecturing as to the names of the next update, or even grouping Google changes...

  6. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Google's contextual search results put a major emphasis on local listings. Fishkin went on to say that a good example of this is Moz's Google weather report, MozCast, because it is "Interactive, it's updated every day, it's consistently useful and...