to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results. Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest version of Chrome this...
It continues with the importance of local directory listings, like ReferLocal, and how to make the most of them. One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in.
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. The screenshots show what appears to be a similar...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. If Alibaba takes Yahoo’s search algorithm and combines it with...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
Since August, Google has been serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in...
The obvious opportunity is to charge for sponsored listings much like AdWords. I use Yelp to find restaurants, the Weather Channel app for local weather, Google Maps for directions, etc. This is a simple example that illustrates the difference...
By offering a helpline to businesses attempting to manage their Google+ listings, Google is lowering the barrier of entry, thereby increasing the number of businesses actively using Google+ Local. Google finally launched phone support for Google...
You definitely want to make sure your NAP is consistent across all local listings, in addition to your own website. For the site I was auditing, the address was only contained on the contact page, and it was different than the address located in...
Product listings / shopping for buying signals. Google spelling correction. We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic...
Type in your business name and ZIP code, then click “check my listings. The listings with a red mark are the opportunities (wink, wink) you will focus on. If you haven’t heard about NAP data in your Google+ account profile, you better figure it out...
This is where Google+ Local and Bing Local listings come in. A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as well as optimized local business listings, such as Google...
User’s eyes are drawn to maps and local listings. Expect 2013 PPC budgets to be more diversified outside of Google paid search. Now don’t get me wrong, Google’s share of marketing budgets will likely continue to increase, but it will come from...
As web users become more localized in their searching behavior it becomes imperative that your off-site listings are owned by you. Verify Your Google and Bing Local Listing Google provides click-through rate data on landing pages and keywords in...
The site overtook MySpace on Alexa's listings in 2008 and hasn't looked back since. It's not that long ago, after all, that MySpace was not only the most popular social networking site worldwide but also, according to Hitwise, the single most...
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. In terms of local, according to Google, 20 percent of all Google searches had local intent and 40 percent of Google mobile...
In addition, it's possible that Google will reduce the number of organic listings on page 1. YouTube, Google+, PLAs (product listing ads), and Google Local will see increased visibility. Google released algorithm updates at an unprecedented rate.
The whole front page of listings is variations of "Google pays tribute…" Google Adwords' Keyword Tool is fantastic for giving you paid search data on keywords so you can find the most popular variations of your keywords.
However, if on the same page you have two different listings (your root and an interior page), then these listings will count as two separate impressions. Obviously Google knew what they were thinking when they developed Search+ from both sides of...
