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  1. Consumers Head Online for Local Business Information

    It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Offline media is still their primary local business...

  2. The Local Advertiser of Today and Tomorrow

    According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:

  3. Search Marketers' Wish Lists

    Gregg Stewart, senior VP at TMP Directional Marketing It is pitiful that they are so distrusting of us as an industry that they send their staff to conferences without even business cards. The technology platforms are stale, the accessibility for...

  4. Real World Trumps Online in Local Search

    Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...

  5. SES Advisory Board Announced & partnerships

    Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing Pauline Ores, Senior Marketing Manager, Community and Collaboration Strategy, Global Small & Midmarket Business, IBM Jeff Levick, Director, Global Industry Development and...