Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. Remember that many of these listing databases are fed from the big local business data providers, so check and update your listing...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Offline media is still their primary local business...
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing It is pitiful that they are so distrusting of us as an industry that they send their staff to conferences without even business cards. The technology platforms are stale, the accessibility for...
Gregg Stewart, senior VP at TMP Directional Marketing That Google's going to game-change the contextual ad business with banners next year If Google can beat Yahoo News in uniques, they can easily leverage the DoubleClick display business into the...
Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...
Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. Google's "starter edition" and Yahoo's "assisted setup" options cater to the needs of...
Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing Pauline Ores, Senior Marketing Manager, Community and Collaboration Strategy, Global Small & Midmarket Business, IBM Jeff Levick, Director, Global Industry Development and...
Two recent studies from comScore, one commissioned by Yahoo and another by local search agency TMP Directional Marketing, examine the impact that online advertising, including search, have on offline sales.
