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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a business location, the customer can quickly search on Google, use the CTC extension on the ad copy and get the question answered before...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    Continuing to look at just keyword data won't work for your business. SEO success is now the gateway to measuring the ultimate business impact of your content – driving a greater keyword rank for your page's is essential and tracking your keyword...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  5. How Big Data is Fundamentally Changing Local Search

    Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. Houzz, in particular, presents an excellent model for how a high degree of user...

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Now when people click on a search ad, Google will teleport through time and space – directly to a business location. In 2006, the company announced Google Romance, a place where you can post all types of romantic information and, using Google’s...