As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013, sorting out the truth is paramount. By spreading valuable content, small business can build their brands and earn...
Activity happening on Facebook, Google+, Twitter and other top social networks continues to influence search results on Google, Bing, and other search engines. Somewhat surprisingly, regulatory bodies overseeing some of our most closely watched...
Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.
Nearly every business today must decide how much to spend on search engine optimization (SEO). Within this range, the amount that a client pays depends on the size of their business and the extent of services provided by the agency.
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. If your local business has been languishing...
For example, if Facebook identifies many photos tied to a business, that score could influence the search results. As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local...
In this regard, any business will gain a clear advantage in outranking their competitor in a local search, making it very important to unlock the full potential of Google+ Local. By optimizing your Google service pages and its key features (Google...
Image via Understanding Google Maps and the change comes not long after the launch of the new Google Places for Business dashboard. The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get...
Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a certain business establishment. Nevertheless, there is some rock-solid advice for how to posture yourself and your business...
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Once its claimed, merge your Business Page with your Google+ Local Page
Tips to Streamline Google AdWords for Small Business – ClickZ A new Google Places for Business interface rolls out. Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
But to the average small business owner these constant changes are mystifying or even maddening. Faced with the realization that SEO has the strongest ROI, small business marketers often come to the conclusion that they just need to do SEO faster.
This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one industry networking event.
Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target market, understanding your customer’s needs, identifying and...
Through The Search Agency, you will be able to focus down on local parameters, and be able to do it with preconfigured terms and phrases that are related exactly to the business category in an automated fashion, so you don't get the costs...
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business.
