According to a study by Mainstay Salire, local Facebook pages receive five times more marketing reach and eight times more engagement per fan than corporate pages. Somewhat surprisingly, regulatory bodies overseeing some of our most closely watched...
It will also enhance those local businesses who are setting up Google+ business pages and are considering doing AdWords as an extension of that. Google’s AdWords Express is the latest Google property to receive a makeover.
Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. No Business Listed: Even if you don't have a Yelp account yet, you can still type in the name of your business.
As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local businesses. Takeaway: If you are a local business and don't have a Facebook page set up, then set one up today.
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. In this regard, any business will gain a clear...
M.A.consultant, defending work that resulted in over 45,000 broken pages, tons of pages not being indexed in Google, and a cost-per-conversion that had only increased over the last 4 years. We tasked them with optimizing 8 pages over the course of...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. The product updates we can expect are not just user-facing local features, but...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Optimizing for Mobile App Pages on Websites Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number...
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here. A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory...
Google search has technical issues listing iTunes app pages – CNET App rankings suffered as Google had some technical issues fetching iTunes pages. A new Google Places for Business interface rolls out.
At the welcome desk stood Liz Walton who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. spurring casual chat into informal business meetings.
As business gets smarter, processes get sleeker and competition becomes even fiercer. This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York...
They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says Ben Gibson, global managing director for AdMax Local. Through The Search Agency, you will be able to...
Blogging gives you the opportunity to create pages related to your business but based more on timely information passing rather than the sales cycle. In the age of social media the attention that business blogs used to have is diminishing; traded...
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Selling such a service, especially to an ROI-focused business owner, is also tough. If you're trying to monitor thousands of keywords then yes, of course you do, but if you're a small business owner interested in a few top terms, a simple...
