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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do you ensure that locations that are no longer in business are removed from group pages? Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Are [VENDOR NAME]'s local pages enabled with responsive...

  2. Nuances of Spanish Language Search Marketing

    Hreflang tags are necessary for fully translated pages and pages that have similar content. A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL.

  3. Google Supports New Schema for Multiple Business Phone Numbers

    To help take the confusion out of the process for adding this markup, Google has updated Webmasters guidelines with recommendations for creating location pages for local businesses and organizations. Google is recommending this new schema, along...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages. Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013.

  5. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. They are likely coming from the Yellow Pages and local networking. Small business owners don't have the luxury of being...