As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. For example, today Google gives you the ability to...
Finding opportunities in a competitive business can sometimes be the difference between success and failure. It's a great way to place a "business card" on your website that defines exactly who you are, what you do, and where you do it.
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. You can visit here to being setting up your...
Here's how to get started with Yelp and how to optimize your business listing. Let's first go through the process of claiming a Yelp listing and filling out your basic business information. Make sure you keep your business listing unbiased and...
And as you can guess, "places" should be of particular interest to anyone running a local business. As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local businesses.
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. In order to set up your Google+ Local account, you need a Google+ Business Page.
A new Google Places for Business interface rolls out. Try one or some of these combinations in Google AdWords to find the optimal formula for small business. Improving the look and feel of Google Places for Business – Google and Your Business Blog
This week the office was buzzing about eBay’s study on the effectiveness of PPC for their business. The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work?
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Beyond helping to ease the frustrations of business owners, this unprecedented step for Google could be the beginning of a long-term plan to begin generating revenue from Google+ Local. For the past few years, rumors have swirled that Google would...
A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as well as optimized local business listings, such as Google+ Local and Bing Local.
Join Local Business Groups: Links from the Better Business Bureau (BBB) and the Chamber of Commerce are great for both link building and Trust Building. Consider your membership fee as a cost of doing business.
If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market needs and resources. Microconversions can have a very significant value to your business, especially when you consider that most people don't take...
YouTube, Google+, PLAs (product listing ads), and Google Local will see increased visibility. Conversion rate optimization and aggressive testing will be required to maximize the business impact of this traffic.
That's just video though and I can't think of how Denver or a person falling off a diving board would really benefit any business other than a company who made dog-proof snack packages or really sturdy diving boards.
Assuming you've taken advantage of Google+ Local to increase your local search visibility, positive reviews will help turn that visibility into new business. Oftentimes, potential customers will never make it past the reviews on your Google+ Local...
Savvy businesses recognize the opportunity in this overlap, but before a business or brand can capitalize, they must understand the three media types which combine to create “converged”: Pile these on top of managing a multi-faceted social presence...
Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.
Use online local communities like Yelp and Google+ to claim your business listing. We are thrilled to be able to work with Yelp, a leader in local services for both consumers and business, to share insights about best practices for local search.
In addition, like all companies, Google sometimes makes decisions based on technical limitations, resource constraints, or requirements from our business partners. All advertisers bear their own responsibility for understanding the laws applicable...
