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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. For example, today Google gives you the ability to...

  2. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  3. Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms

    In addition, like all companies, Google sometimes makes decisions based on technical limitations, resource constraints, or requirements from our business partners. All advertisers bear their own responsibility for understanding the laws applicable...