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  1. Yelp CEO Confirms Sting Operations to Clean up Paid Reviews

    Every business wants to be the local shop, the go-to spot, and that has spawned an aggressive review industry. Amidst mounting pressure from outside competition, he was about to do something his conscience told him was a bad idea, but his family...

  2. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  3. 6 Essential Elements for Mobile SEO Success in 2014

    With this understanding, a local business, or a business with multiple locations knows that making their physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and...

  4. 7 Ways to Make Your Google Search Result Stand Out

    By helping Google understand the link between your business listings and your website, you are more likely to have the map listing shown just below your search result. Claiming your business listings and filling out your profiles completely help...