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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How can [VENDOR NAME] show the effectiveness of your local search optimization efforts? Local Search Optimization Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. Search is a huge driver of business (search accounted for 43 percent of all...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. If someone is searching for roses for the upcoming Valentine's holiday and has a question...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility.

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  7. 7 Ways to Make Your Google Search Result Stand Out

    For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and "Ecommerce Title Tags: Top 5 Ways to Increase Clicks". Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs).

  8. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The key here once again is Google+Local optimization since Maps info is fed by Google+ Local listings. The Google+ Local App sources results from Google+ Local on the web so optimization carries over, assuming of course that you are indeed well...

  9. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. As small business owners move through the here we go again feelings to actually decide what to do in response to Penguin 2013...