While Google would like you to believe that mobile bid adjustments should be close to zero, this figure should vary from business to business depending on that advertisers ability to turn mobile campaigns into dollars.
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Business will appear just like a user's friends.
Structured Data, Google Highlighter, and How Can They Help Your Business – ClickZIf you're a small business, Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Once its claimed, merge your Business Page with your Google+ Local Page
A new Google Places for Business interface rolls out. Improving the look and feel of Google Places for Business – Google and Your Business Blog Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
Google’s drive to level the playing field will not abate as long until the complexity of its system is no longer a barrier to entry to even the most modest business. You might be a Display Network expert, or a PLA expert, or a Remarketing Expert...
For businesses without a mobile ready site or those looking to drive business primarily through phone calls, there is the option to only show the phone number rather than both the site and phone number.
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
It’s important that business owners understand social is a broad communication medium in use by their customers. It’s this positive reaction a business should seek out and make happen. If they dislike you, we may still want to show you, but it may...
Business that are ready to adopt mobile as a key channel. Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and therefore avoid prioritization of their mobile...
If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market needs and resources. Microconversions can have a very significant value to your business, especially when you consider that most people don't take...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Hammering home his theme of “Business Optimization In A Digital Age” Avinash has been delighting and enlightening audiences in London, New York, Shanghai, Toronto, and now San Francisco. The SEW Eliminator quiz is new to SES San Fran and provides...
The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top of the page.of mobile users call after a local business search. Google Mobile Movement Study, 2011
Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. In January 2011, the Pew Research Center conducted a broad research initiative to...
Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Applicants must be friendly, energetic and playful, as well as demonstrate "great teamwork within a business kennel environment...
Digital World Expo: #DWExpo in its second year, Digital World Expo is an annual conference highlighting emerging interactive and digital media channels, including social and search with in-depth workshops for attendees and new business for...
