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  1. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As for marketers, the time to capitalize on Google Product Listing Ads...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals;

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    My client has about 20 different 'use case pages' on the site, and I use different retargeting ads depending on the page previously visited. In order to exclude all paid users from seeing ads, I had to exclude not only people in the paid audience...