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  1. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). As for marketers, the time to capitalize on Google Product Listing Ads...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals;

  3. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    My client has about 20 different 'use case pages' on the site, and I use different retargeting ads depending on the page previously visited. In order to exclude all paid users from seeing ads, I had to exclude not only people in the paid audience...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads – Business InsiderGoogle's "sappiest" employee and Creative Lab CCO Robert Wong and tear-jerker-in-chief discusses the art of storytelling and the importance of not taking "yourself so...