Somewhat surprisingly, regulatory bodies overseeing some of our most closely watched industries acknowledge the business opportunity social media presents and encourage their industries to embrace it.
It will also enhance those local businesses who are setting up Google+ business pages and are considering doing AdWords as an extension of that. Google’s AdWords Express is the latest Google property to receive a makeover.
So, what does all of this mean to a business? Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices...
Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.
Nearly every business today must decide how much to spend on search engine optimization (SEO). To help you guard against indiscriminate SEO agencies with unethical business practices, read and heed. The cupcake business and the SEO agency will...
You've heard it before, aggregate data is meaningless to achieving your business objectives. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. It also highlights the importance of having a...
No Business Listed: Even if you don't have a Yelp account yet, you can still type in the name of your business. You want to utilize keywords in your business listing, and try to earn backlinks wherever you can either through guest posting, press...
As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local businesses. Takeaway: If you are a local business and don't have a Facebook page set up, then set one up today.
By optimizing your Google service pages and its key features (Google+, +Local, Business Pages, etc.by understanding users' interactions across devices and channels, by using the right channels. In this regard, any business will gain a clear...
It was surprising to see outbound calls at 18 percent, while the usual suspects such as LinkedIn, meetups and local business groups contributed another fair amount. Very surprisingly it is Google+ optimization, for local SEO.
Image via Understanding Google Maps and the change comes not long after the launch of the new Google Places for Business dashboard. The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local...
Perhaps to these people, it's just numbers and a day in the life of their business. International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most...
According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from their current location. So how should local business respond to this data? For most consumers, even if they are searching on...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. You may want to consider building out an international presence to help your business grow for many years to...
Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. That advice can take you a lot further when you have news you need...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Business will appear just like a user's friends.
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Your app is one of a million, with 700,000 available in Apple’s App Store, and an equal number in Google Play.
