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  1. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the...

  2. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    The screenshot below shows the SERP for "summer dress," which contains paid ads, PLAs, and approximately 1.5 organic-search results. This post will explore how reporting, search engine results page (SERP) real estate, product listing ads (PLAs) and...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads – Business InsiderGoogle's "sappiest" employee and Creative Lab CCO Robert Wong and tear-jerker-in-chief discusses the art of storytelling and the importance of not taking "yourself so...

  4. Government SEO is Broken

    The campaign consists of video spots, banner ads, and the www.distraction.gov website. While the DOT site ranks on page one of the Google results, it is unfortunately, ‘below the fold’ requiring the user to scroll down on most screens.

  5. How to Run Foreign Language PPC Campaigns

    PPC ads have to grab the attention and convey the right information in an extremely limited space. Once the ads are live you should regularly check to see how many impressions, click-throughs and conversions each one achieves.