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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. Kalkman and Dutton manage a multitude of marketing channels, from television...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For the low, low price of $1, some lucky participants scooped up the latest deal from Google Offers: a lifelong boost of good parking karma. Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making...

  3. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    Results were so hot, we didn’t want the campaign to end,” said Antal, who ended up pulling additional dollars into the effort to further boost the uptick in sales numbers. TrueView in-stream ads ensure viewers are engaged by enabling them to watch...

  4. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    Essentially, socially advocated mobile content has the potential to boost brand loyalty, and this can boost sales among nearby on-the-go shoppers. The biggest advantage Google has is its integration with other Google properties, like in its search...