SEO News

Google Local Ads Search Results

RSS
  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Once mobile ads are served, advertisers should think about the experience the consumer will have.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than...

  3. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This was only the second holiday season with paid Google Shopping ads...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For instance, you may find that some of your...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly...

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. Make sure you're visible and present in local search, with up to date information for Black Friday. A Google consumer survey showed that 49 percent of shoppers say they know when they...

  7. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Google ads generate more than 40 million calls each month – 75 percent of those calls last longer than 30 seconds, and the majority of calls from ads lasted an average of six minutes, which suggests that most mobile searchers aren't looking for...

  8. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    These are questions Bing Ads tackled in a study of over 250,000 unique ads from multiple industries with more than 300 million ad impressions, in a 30-day period. Add in 20+ other common ad copy phrases, and in one picture you have a Bing Ads...

  9. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the...