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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions.

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Google keeps track of how many users save and print your online offer, so that users can better measure their ROI. From there, they can print out the offer or save it by sending it to the “My Offers” section for later in-store use.

  4. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    No other print or media advertising was used to market the Summer of Speed package, or any other Richard Petty Driving Experience promotion. TrueView in-stream ads ensure viewers are engaged by enabling them to watch or skip after the first five...

  5. Search Secures Recognition as Local Business Info Provider

    More specifically, eMarketer anticipates a drop to $8.2 billion in ads for print directories this year –  a 13 percent drop from last year's $9.3 billion. More notable than the resiliency of Yellow Pages is the continual rise of search sites and...