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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. This can further complicate things when your ads can also appear for...

  2. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    In order to exclude all paid users from seeing ads, I had to exclude not only people in the paid audience but everyone who resided both in the free audience and in the paid audience. My client has about 20 different 'use case pages' on the site...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    There's also a possibility of inaccurate attribution in a scenario where the user clicked two different ads prior to app install. TRUSTed Mobile Ads TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking.

  4. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...

  5. 5 Remarketing Tips to Maximize Your Holiday SEM

    If figuring out those keywords is too much work, layer Google’s Dynamic Search Ads (the beta where you let Google “scrape” your content and serve search ads whenever they feel like it) with RLSA. Additionally, users are more amenable to seeing ads...

  6. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful to someone looking at your ad. Quality Score is an estimate of how relevant your ads, keywords, and landing page...

  7. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Instead of keywords, Google use content from the website to match ads with searches. Just last week Google launched Dynamic Search Ads, ads generated automatically right from the website. This feature is great for any business with a local presence...