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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: As well as the price, title, and image, these ads will also...

  2. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This was only the second holiday season with paid Google Shopping ads...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ideally you would also ensure PLA (paid listing ads) coverage. A Google consumer survey showed that 49 percent of shoppers say they know when they'll do their holiday shopping. Quick tip: Update your local places feed one month before the holidays...

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Just 1 percent optimized their ads once a week in the last quarter. The study revealed that 53 percent of small business advertisers optimize their ads only once per quarter. You can see the full study and accompanying infographic here (and also...

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    For example, it’s likely that a popular head term like "digital cameras" will have quite a few paid ads, PLAs and local results for nearby stores that carry cameras. However, a long-tail query for more specific camera accessories – like tripods for...

  6. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    This is a vast improvement, particularly for local SEO professionals or locally referring ads. Competition - Global search queries - Local search queries - Ad ratio - Google search network - Ratio in search queries - Approximate CPC - Local search...

  7. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. This can further complicate things when your ads can also appear for...

  8. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    In order to exclude all paid users from seeing ads, I had to exclude not only people in the paid audience but everyone who resided both in the free audience and in the paid audience. My client has about 20 different 'use case pages' on the site...

  9. Pros & Cons of the Top Mobile App Tracking Methods

    There's also a possibility of inaccurate attribution in a scenario where the user clicked two different ads prior to app install. TRUSTed Mobile Ads TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking.

  10. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...

  11. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren't as relevant and useful to someone looking at your ad. Quality Score is an estimate of how relevant your ads, keywords, and landing page...