He said it’s crucial for advertisers to include important local identifiers like maps, driving directions, and phone numbers. According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from...
Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...
Google 'removes word favela' from Rio maps – The TelegraphPressure from city hall and tourist boards, and not everyone is happy about the change. Pegman: Google's Weird Art Project Hidden In Plain Sight – BuzzFeed The history of Google Maps' Pegman...
Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers. If you're a small local business, having a Google...
One should see messaging to get pizza nearby (think maps and/or promo), while the other might be more receptive to delivery (think click-to-call). That includes to click-to-call, maps, app downloads, and the other SMB-oriented analytics baked into...
It suggests that you can pay for more followers through advertising in search, display, maps and mobile: Looks like Google is once again trying to sell local business owners who have created a Google+ page on the idea that AdWords Express will...
Often in these instances I prefer to search via apps - Google Maps for instance seems infinitely easier to use to browse quickly through local options than "the 10 blue links" display, although this can suffer from keyword targeting issues sometimes.
In a recent trial with Blockbuster, for instance, it modified ads where "secondary actions" (i.e.calls, clicks, maps) were performing best. An ongoing battle cry in the world of mobile local search is how location targeting can boost performance...
Re-center and zoom maps to the user's location Landing pages can be used for PPC ads, mobile app downloads, promotional campaigns and more. The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is...
Enable Search Partners (this allows your ads to be eligible for Google Maps) But where advertisers who have brick and mortar locations have seen great value is that Location Extensions also push ads into maps on mobile devices.
More importantly, all Google local business listings will be merged and used across search, Maps, mobile and Google+. Social, local, and mobile are definitely their focus and it is even more evident in Google’s latest rumored project, a small...
Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+. Users can access enhanced local listings via a new Local tab in the left sidebar of Google+, by...
Google’s practical jokes began a day early in 2012, with 8-Bit Google Maps, Chrome Multitask Mode making their debut, then continued early this morning with the YouTube Collection, Google Racing, Click-to-Teleport search ads, and much more.
AdWords is now more important than SEO for local searches, since between ads, maps, and local listings (the “7-pack”), the top organic listing is often below the fold, as this screenshot below demonstrates:
Location and Utilities:Promote a local business with click-to-call and click-to-maps You have top up your account with at least $50, and everything needs to be prepaid (i.e.you deposit money in your account using Google Checkout, ads run, when your...
Literally put your business on the map: Display the physical locations of your branches and stores with an address to take advantage of SERP, where top 1-3 ranks get an additional Google Maps drop-down link.
Google recently added bubble ads to select Google Maps locations. The ads on Google Maps were reported Laura Alisanne earlier this month. Blumenthal states he'd heard in "early September of Adword Account Reps instructing large Adword clients to...
We encourage you to continue maintaining the information in your Google Places account to help ensure that potential customers can find accurate information about your business on Google Maps and local search.
You will see this in Google Maps with a blue pin rather than the red pins non-AdWords advertisers receive on your desktop. When potential customers search for your business or Places account, the ads will appear in the Ads section above or to the...
According to Blumenthals, the message from Google indicates that, "your listing data on our consumer properties such as Google and Google Maps" is going to be changed, but that "We use many sources to determine the accuracy of our listing data and...
