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  1. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals;

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Exec Reveals Secrets To Its Brilliant, Tear Jerker Ads – Business InsiderGoogle's "sappiest" employee and Creative Lab CCO Robert Wong and tear-jerker-in-chief discusses the art of storytelling and the importance of not taking "yourself so...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.

  4. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    This feature is great for any business with a local presence or using local extensions and local business ads feature. Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with...

  5. How to Run Foreign Language PPC Campaigns

    To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business certificate issued by the Chinese government. PPC ads have to grab the attention and convey the right information in an...