Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far.
One of their concerns is the fact that paid ads and ad blocks aren't clearly shown to be paid advertisement, with the labels that have significantly smaller text, or that are more he then on the top right corner of an ad block as opposed to the...
This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. The broader the keyword, the greater the reach, but unfortunately the...
This is achieved through remarketing cookies so that you can then use AdWords to show those users ads relevant to their location. The location report in Google Analytics is good to look at, whether you're a global business or a small local business.
In order to exclude all paid users from seeing ads, I had to exclude not only people in the paid audience but everyone who resided both in the free audience and in the paid audience. My client has about 20 different 'use case pages' on the site...
Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites...
It includes a summary of the number of clicks, the allocation of the monthly budget including spend and budget remaining, as well as the number of views of their AdWords ads. It will also enhance those local businesses who are setting up Google...
The third edition adds information about connecting with Pinterest and Google+ as well as all the new Facebook sponsored stories and Ads and other paid products. From networking and promoting to ads, Jones covers social media from every angle.
The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising, online ads, etc. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to...
And yes, Facebook Ads can absolutely help jumpstart your likes. Once you reach the Bing fallback results, you'll notice that paid search ads are displayed. Facebook is a syndicated search partner, so selecting this option in Bing Ads will enable...
One of the many opportunities is online ads. Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online. But in Google's findings, the data showed 61 percent continued on...
Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. Bing Ads and You: Keyword Distribution Graph Coming Soon...
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. This comes soon after the Comscore/Neustar/15Miles study that...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further...
Todd Wasserman at Mashable has suggested that Google Glass will provide coupon offers, personalized ads, and gamification¬ – in other words, advertising on spectacle steroids. Google Glass responds to voice commands and queries, meaning that users...
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
The search giant, which last year came under fire for human trafficking ads, has been fighting against human trafficking for the past three years. Google has donated $3 million to three firms that are using big data to aide in the fight against...
Classified ads (Kijiji, Craigslist, Angie's list, eBay, Amazon etc. If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map.
A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts. The Bing Ads team wants to ensure you, our customers, have maximum transparency," and "will be updating our product to ensure...
