It will also enhance those local businesses who are setting up Google+ business pages and are considering doing AdWords as an extension of that. Google’s AdWords Express is the latest Google property to receive a makeover.
In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. "People communicate with each other by conversation, not by typing keywords...
Much like its main rival however, Google Play Music All Access allows users to browse tunes by genre, with options also available to look through popular and local tracks. Google has confirmed earlier rumors that it was working on a streaming music...
Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they...
A whirlwind of upgrades, information, and new features have been spilling out of Google AdWords of late. In this tool, AdWords has a default bid setting “Use the Google-suggested default, calculated for each campaign”.
One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in. Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO.
Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google. If an agency promises you the number one spot on Google, it sounds great.
One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily. When a filter is in place, Google Analytics won't even collect visitor data if it doesn't match the filter.
Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results.
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a driving force. To learn more about my findings, and how to track Graph Search keyword data in Google Analytics, you can read my...
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
Very surprisingly it is Google+ optimization, for local SEO. Bright Local has done a refresh of their 2011 Local SEO Industry Survey and there are some surprising results. Bright Local also discovered that 70 percent of customers were paying under...
The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps. Do you think Google is working on a rebranding of...
International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most renowned SEO companies in the U.S.and Canada.
Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online. But in Google's findings, the data showed 61 percent continued on a laptop from the smartphone on the path to...
Google has experimented with seven results on many SERPs since last summer. Most of the time there's a reason for less results, commonly local results or expanded sitelinks. Are you seeing less than 10 results in your Bing search results?
One page out of millions gives Mozilla trouble with Google. Enhanced campaigns get Google+ annotations and an upgrade center. Celebrating the 50th country on Street View – Google Lat LongYou can now explore Hungary and Lesotho, plus updated images...
From July to December 2012 Google received 2,285 government requests to remove content from its platforms, an all-time high. Google reported in its bi-annual transparency report that government requested takedowns are up from the first half of last...
Jade Wang, Community Manager, Google+ Local Properly building an XML Sitemap and submitting it to Google is one of the fastest ways to get your content indexed and is often overlooked (this is a must read).
