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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Ensuring data consistency in all of these places will lay the groundwork to enable Google to make sense of what is going on in the local ecosystem and generally results in a strong presence for local businesses on the local and local-organic SERPs.

  2. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. This latest news from Marin follows a string of announcements, including support...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If readers don’t care about your links, why should Google? Even forgetting about the debatable value of Google authorship, if you have a writer with a popular and highly targeted social following, the promotion they are able to provide should be a...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. Google Webmaster Tools. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011.

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And while Google has been continuously evolving the JavaScript capabilities of its robots, Bing/Yahoo has lagged. In 2011, Google introduced a standard -- often referred to as "hashbang"(#! Details of the Google hashbang specification and its...

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    Because Google has developed multiple versions of its product for different countries, it is better able to separate what appears on which search engines to help it comply with local laws. In light of the most recent European ruling on the so...