This makes listing your business in Yelp, Yahoo Local, and Google+ Local very important, but don't forget Bing's initiative – Bing Places. The world's third largest search engine (after just Google and YouTube) changed Bing Business Portal to Bing...
Google officially rolled out its local carousal results to all U.S.users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out what makes it tick.
Google+ and Twitter are both slightly under 15 percent with Twitter gaining much more ground over the past year. BrightLocal has revealed insights from their new consumer review survey looking at local search.
When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Who was Google to treat advertisers and agencies this shabbily? Once I got past the fact that Google had just forced a massive...
The most common example of this are the Google AdWords listings in the Google search results. FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some...
Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...
Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers making local SEO a moving target. Good reviews, content, and engagement on search...
Making it even easier, Bing also provides an upload feature that supports the Google+ Local format, thanks Bing! With the rollout of the Google Carousel, there is no doubt these two search giants are getting ready to go back in forth in local search.
For years I have been emphasizing awareness of the social and search community of a statement Google made in 2008 that Google's 'intel inside' was data, rather than search. The emphasis of unstructured data by search engines Google, Bing and Yahoo...
The Google Local Carousel beta test that we saw last month is now rolling out to all U.S.users, Google announced. With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the...
Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Right now in most of the countries in the southern hemisphere, the cost of an internet connection is more than a month's income...
Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is...
One easy way to tap into Google’s effort to provide deeper information within their SERPs – and secure an easy win – is to tap into local link building. So you can work to build a link from their site to yours, which will clue Google into your own...
Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. We can slowly see how Google's “most comprehensive data set of local businesses” can begin...
On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. According to Google, an exception to this is compound keywords: For example "baby spinach.
For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city. His series is a good example how to incorporate local and topical terms/ideas to attract attention and links using...
The location report in Google Analytics is good to look at, whether you're a global business or a small local business. The location report in Google Analytics is really good for national and international businesses and even those who pick up...
Picture a business traveler in a foreign city for work with Google Now installed on her smartphone – or, even more likely, her Google Glasses. Crafty Google, in realization of this, has been working overtime on the most effortless experience possible.
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
