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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Take advantage of the opportunity to be involved and active on social media, whether it...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME]'s platform send and publish to Google directly? How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. When it comes to type of mobile solution, Google has indicated...

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    The latest case involves Equustek Solutions, a Canadian company claiming that a competitor stole their trade secrets and is selling networking devices on Google. Equustek Solutions has requested that Google "remove all search results that link to...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    In October 2013, Google unleashed Local Product Listing Ads. I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during...

  7. Invisible Matt Cutts Explains Why It's Important to Have a Website

    Google's Matt Cutts clearly had a lot of fun with his last Google webmaster help video involving a green screen. While the video is humorous, it does highlight a serious problem: that many businesses don’t have any kind of website whatsoever, and...