Google plans to give Internet access to the entire world by sending network-enabled balloons into the stratosphere. Right now in most of the countries in the southern hemisphere, the cost of an internet connection is more than a month's income...
Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is...
One easy way to tap into Google’s effort to provide deeper information within their SERPs – and secure an easy win – is to tap into local link building. So you can work to build a link from their site to yours, which will clue Google into your own...
Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. We can slowly see how Google's “most comprehensive data set of local businesses” can begin...
On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. According to Google, an exception to this is compound keywords: For example "baby spinach.
For the record, my favorite failure is Topeka, Kansas changing it's name to Google, Kansas in an attempt to get Fiber in their city. His series is a good example how to incorporate local and topical terms/ideas to attract attention and links using...
The location report in Google Analytics is good to look at, whether you're a global business or a small local business. The location report in Google Analytics is really good for national and international businesses and even those who pick up...
Picture a business traveler in a foreign city for work with Google Now installed on her smartphone – or, even more likely, her Google Glasses. Crafty Google, in realization of this, has been working overtime on the most effortless experience possible.
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Every major Google algorithm update is followed by weeks and weeks of posts addressing the specifics of the particular change.
Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...
Yoast uses rdfa markup for breadcrumbs – which was a precursor to schema – but it is still useful and works well in both Bing and Google. I just downloaded Google Now on to my iPhone, and the "cards" that they display intrigue me.
If you haven’t started using structured data with Google to help your websites yet, Google has introduced some new tools to make it easier for webmasters to provide structured data for their webpages.
Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all-important visibility. You have the option of signing in with your...
You can't help but think this sounds a lot like the integrated Google search app for Android 4 devices. Results from local files, apps, and settings are easily accessed in the same convenient view by scrolling to the left.
Google spam detection is all about patterns in your link profile. Monitoring which links are removed and which links are altered over time allows you to take action before Google does. Since Penguin, Google has gotten a lot better at finding all...
to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results. Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest version of Chrome this...
Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
More than a year ago, for example, Google+ local marketing pilot programs were already moving the needle for brands. Google+ content, for example, often occupies a portion of the highest profile Google SERP real estate.
It will also enhance those local businesses who are setting up Google+ business pages and are considering doing AdWords as an extension of that. Google’s AdWords Express is the latest Google property to receive a makeover.
In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. "People communicate with each other by conversation, not by typing keywords...
