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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc.

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    The firing rule we are setting up now will listen for that event and will fire our GA Tag when that happens (which means a user spent more than 30 seconds on a page). This tutorial will focus on the process for implementing adjusted bounce rate...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    With 67 percent search market share, when Google speaks, search marketers listen. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Listen for key opportunities and pain points/areas of need. Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Google provides filters for web marketers to identify trends in...

  5. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    NORAD site visitors can also watch movies about Santa or NORAD in the "village theater," listen to popular holiday songs on the music stage, learn about holiday traditions in the library, or visit NORAD HQ to learn about the Secret Santa files and...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and...

  7. YouTube May Launch a Commercial-Free Music Subscription Service by End of Year

    Billboard.com speculated the YouTube service might offer "offline cacheing of songs and videos so users can listen on their mobile devices even when they're not connected or when they're trying to save on bandwidth costs or battery consumption.

  8. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Stinson-Ross recommends to lurk and put yourself in listen-only mode before you leap into the stream and understand that questions are as welcome as comments, so use it as a learning tool. SES Speaker Michelle Stinson-Ross, co-host of #SocialChat...