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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Listen closely and your customers will tell you exactly what content they are looking for. But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics.

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    These services allow users to listen to an unlimited amount of music for a monthly subscription fee. This is blatant censorship from Google, designed to pressure small independent labels to sign unfavorable deals with YouTube.

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc.

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    The firing rule we are setting up now will listen for that event and will fire our GA Tag when that happens (which means a user spent more than 30 seconds on a page). This tutorial will focus on the process for implementing adjusted bounce rate...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    With 67 percent search market share, when Google speaks, search marketers listen. Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Listen for key opportunities and pain points/areas of need. Leverage reports in Google or Bing Webmaster Tools to (hopefully) show growth in brand-specific search engine traffic. Google provides filters for web marketers to identify trends in...

  8. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    NORAD site visitors can also watch movies about Santa or NORAD in the "village theater," listen to popular holiday songs on the music stage, learn about holiday traditions in the library, or visit NORAD HQ to learn about the Secret Santa files and...