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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tactics are used to ensure secondary language pages are optimized for performance locally and organically? What tools exist to help localize existing content? Performing well in local search depends on many different tactics, so finding a...

  2. How Can Good PPC Managers Become Great PPC Managers?

    As PPC managers, we hail from a world laced with jargon – language most clients do not understand, nor do they want to try to. It's our job to boil down the results in a language they "get" – and that usually means tying it back to the business.

  3. Nuances of Spanish Language Search Marketing

    Spanish-speaking countries all have different forms and dialects of the Spanish language that they use, which is just one of the ways that they differ. Placing the tag on the site will allow users to view content in their language of preference.

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Often, posts use inaccurate language or formatting in order to confuse users into clicking a link. Facebook is also adding tools to catch spammy links that are being shared through the site. Now Facebook seems to be directly targeting marketers...

  5. Localization for International Search Engine Optimization

    Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your target audience. You can do some preliminary research using Google's Keyword Planner or other keyword...

  6. The Role of #Hashtags in Social Media and Search

    One blogger recently ranted in a blog post about how the hashtag is ruining the English Language. This is perhaps one of the greatest tools for event planners to pre-promote an event, promote the conference during the event and keep people...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    It will ingest a "ton of data," integrate third-party data, and enable queries in SQL language. There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion...