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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Often, posts use inaccurate language or formatting in order to confuse users into clicking a link. Facebook is also adding tools to catch spammy links that are being shared through the site. Now Facebook seems to be directly targeting marketers...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is multi-channel, multi-device, and multi-language. The company's first step included implementing and integrating marketing automation...

  3. Localization for International Search Engine Optimization

    Rather than simply using a generic search term in the hopes that it is used universally, you want to use the terminology and language of your target audience. You can do some preliminary research using Google's Keyword Planner or other keyword...

  4. The Role of #Hashtags in Social Media and Search

    One blogger recently ranted in a blog post about how the hashtag is ruining the English Language. This is perhaps one of the greatest tools for event planners to pre-promote an event, promote the conference during the event and keep people...

  5. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    It will ingest a "ton of data," integrate third-party data, and enable queries in SQL language. There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion...

  6. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    If you remove a hate site with an algorithm, then what happens to the anti-hate sites, because most of these sites share much of the same language as the hate sites. The keynote began with some news about backlinks in Google Webmaster Tools.