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  1. 4 UX Tips That Will Improve Your Content Strategy

    Buyer-focused content will prevent you from creating a killer piece of content that won't resonate with your customers or potential customers. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your...

  2. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    If someone visits your page, spends 10 minutes reading through a killer post of yours and leaves, then it's still a bounce. If you access Search Queries reporting in Google Webmaster Tools, there's a tab for "Top Pages" next to "Top Queries".

  3. Killer PPC Ads: The Fundamentals

    The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. Google allows only one exclamation mark in the ad text and it must...

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    It’s a killer addition. A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your conversion rate is easy. Twitter and Facebook are key with Google+ growing in importance from a Google perspective.

  5. Search and Social Marketing Olympians Compete for ROI Gold at SES London

    Social Media Marketing: Killer Advertising Tactics. And the message is being brought to us live and direct from Google's very own Digital Marketing Evangelist, Avinash Kaushik. Ask it, and then check it off the list and move on to the next table.

  6. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    the statement was not a bill killer.not even close. Google Google Chris Dodd went off on Google, Wikipedia and others in a demonstration of complete ignorance of the democratic process and the right to peaceful protest.