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  1. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Keyword Suggestions - Google’s Keyword Suggestion tool, Opportunities > Ideas > Keywords) are often so off the mark that they, ironically, make good candidates for negatives. Keyword Research Tool – Rather than just accept the list of negatives or...

  2. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    She points us to Policy Tool as a simple way to generate a social media policy by filling out their online questionnaire. Yormark recommends the reach multiplying tool Triberr to help bloggers connect with a larger, more targeted audience.

  3. Rip Van Winkle: Search Engine Strategies NYC 2004 vs. SES New York 2010

    If they used Overture's free keyword suggestion tool six years ago, it doesn't exist anymore. When was the last time your webmaster or IT department conducted keyword research? Or, they haven't updated their pay-per-click advertising skills since...