SEO News

Google Keyword Planner

  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Moving onto the subject of keyword research, Shults said AdWords Keyword Planner is the primary source of keyword research at Global Strategies. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword...

  2. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. We've already discussed how changing search behavior is pushing traffic...

  3. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Make sure to add any physical locations in other countries on Google Places and complete any other profiles that might add...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google...

  5. Searcher Personas: A Case for User-Centric SEO

    Keyword search volume data moved deeper inside AdWords with the Keyword Planner. Keyword research is as important as ever, but we now start with searcher personas (which are very similar to user personas, marketing personas and customer personas).

  6. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Particularly if you're looking to expand into new keyword areas, you can use the Google Ad Planner to determine search volume and estimated clicks (on ads) for particular keywords. At this time advertisers still get full keyword referral data from...

  7. Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

    It’s interesting to couple this click curve with smartphone search volumes for your target keywords from the Google Keyword Planner. More than 2,000 keyword and page pairs were used to produce average CTRs for each position in the SERP.