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  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    This one may not make sense for every advertiser, but certain brands may greatly benefit from using the designation "official” in their ad copy, especially if you are trying to distinguish yourself from knockoffs and affiliates (although Google...

  2. Are Scholarship Links Considered Unnatural by Google?

    We all know that when it comes to improving a site’s Google rankings, getting links is important. But, for other sites, these links are part of a link scheme and could certain be open to being manually penalized now, and perhaps devalued by Google...

  3. Matt Cutts Extends Leave From Google Into 2015

    Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed upon his involvement in the company. Forrester ended his post by stating he wasn’t too proud to ask for help and for any followers to...

  4. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for converters and non-converters. For those that have taken an analytical review of improving conversions...

  5. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a...

  6. Secret Sauce LoMo Tips for More PPC Sales

    Google My Business Local Google Shopping is useful way to provide useful location information in search. Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below:

  7. New social media index includes fast-entry IPO rule

    The 10 stocks currently in the index are Facebook, Google, LinkedIn, Mixi, Netease, Pandora Media, Tencent Holdings, Twitter, Yandex and Yelp. This feature is designed to make the index agile enough to keep pace with the rapidly changing social...