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  1. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Google My Business Local Google Shopping is useful way to provide useful location information in search. Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below:

  3. Android’s New Feature Paves Way for Apps Replacing Web

    If your brand already has an Android app, ask your developer to keep an eye out for updates from Google on when developers can enroll in the free trial program, and if it requires a separate version of the app to be developed.

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    All three parties will keep investing in this type of technology, but the cold hard facts are that Google is progressing the fastest on all fronts," says the study. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Broad Match keywords: Instead, choose exact and modified broad match to keep Google from throwing too much junk into your AdWords trunk. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding that brand consistency drives momentous brands such as Apple, Google, and Amazon, responsive is, of course, a no-brainer.

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery. You can do this via both Google Analytics and Google Webmaster Tools. And if they aren’t, Google can certainly pick that up.

  8. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Ensuring data consistency in all of these places will lay the...