Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. Vice versa, websites that are well optimized can look outdated, less engaging for the user and, given the recent focus on...
Also, if you haven't already, make sure to use Yoast's Google Analytics plugin. Use Google Libraries http://wordpress.org/extend/plugins/use-google-libraries/ This very simple plugin that substitutes JavaScript libraries called locally on your own...
Use Google to find target sites. While reading these steps (and the rest of this article), keep this mind: a relevancy-first approach is the only sustainable link building strategy. There's a lot of panic and turmoil right now in the world of link...
In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. "People communicate with each other by conversation, not by typing keywords...
Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they...
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
Don't take images from Google; instead, find and cite the original source. Google Analytics is also a popular way to assess your performance. But more specifically, here's a list of best practices to keep in mind with regard to your images:
Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google. If an agency promises you the number one spot on Google, it sounds great.
Keep in mind, filters in Google Analytics are not the same as Advanced Segments. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your company...
Google AdWords announced that they have begun the rollout of their new ad group level mobile adjustments for AdWords accounts. Do note that Google will behind upgrading enhanced campaigns on all AdWords campaigns starting July 22.
Even Google noted last year that 65 percent of online searches began on a smartphone. Offering "More like this" widgets that take into account all of the previous expressions of intent can help keep that customer converting.
Additional Activity: Notifications of activity (Comments and subscriptions) from subscribed channels and Google+ activity . Similarly, it is likely that users engaged with comments and on Google+ will see content of that vain higher as well.
Regardless of what you may have read about the next major release of Google's Penguin algo, fundamentally, guest posting remains a sound concept. In fact, link building is still legal (the referenced post was +1'ed by Google's John Mueller), you...
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
However, not only does asking or requiring links for the review come off as confrontational and like you are trying to influence the news, it also is against Google's Webmaster Guidelines. Some of these publications are even getting ousted for link...
Maybe not today, maybe not tomorrow, but I believe enough in Google's power that they will find you. Still, conference organizers have a responsibility to keep track of who they're selecting, and women have an equal responsibility to make their...
Another well‐known example is from Google. The most important thing to keep in mind is to not just rely on these link bait pieces alone, but to have them as part of your overall content strategy. Especially now, most of us do a lot more than simply...
To keep it simple, Google has an index of all of your current pages. I'm a big fan of Google's Coke vs.soda vs.pop survey. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey.
