Take the iPad Mini, for example: AdGooroo tracked its price on Google Shopping and found a more than $50 difference on Cyber Monday. As our Year-Over-Year Cyber Monday data shows, Facebook retargeting has matured since last year and is the holiday...
However, they have a lot of catching up to do, especially given Facebook's in with Google's DoubleClick. Advertisers have had access to retargeting through Google's DoubleClick, Facebook and other networks.
If the forwarding number is simply not an option, secure a unique phone number that you dedicate to Call Extensions and can keep track of outside of Google AdWords. Do you have major gaps in call tracking data from Google AdWords Call Extensions?
Fortunately, Google has also changed with it in terms of how Googlebot interacts with websites and any amount of content it indexes. Instead, Google looks at it from a user experience perspective, and if have the links present could be spam, such...
Google may have patented a solution for you, in the form of software that mimics the types of responses you make to update messages on various social networks. The patent, by Ashish Bhatia representing Google, describes a comprehensive social media...
Google has finally added a long requested feature to Google AdWords in the form of a simple "Undo" button. Google has so far not commented about the change, nor are there any help documents on their site regarding new undo feature.
Clearly, Google is hinting the webmaster should keep a pretty close eye on their backlink profile, and make disavows based on any suspicious changes they see, and not wait for it to be penalized and show up as a message in webmaster tools.
Read Google's image publishing guidelines, and follow them as best you can in order to maximize the odds of getting found there. Google's has added an image mismatch manual action penalty so be careful with images!
It has been an incredibly eventful year in terms of updates from Google. From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support.
We must all consider that Google doesn't just have backlink data for today. Google knows what other sites were linking to my site in 1997, and it knows what sites are linking to my site today. More importantly, Google can study everything about my...
Microsoft has escalated their war on Google with their Scroogled campaign. Their Scroogled campaign, targets Google for what they see as privacy related issues with Gmail, Chrome, the Google apps store, paid advertising and more.
Here's a Google search, which is the simplest and most direct fashion to search another site for mentions: These activities all have benefits outside link building, but keep links in mind if you're engaged in any of them.
Your shortlist now also stays with you at the top of each page while you browse Google Shopping, so you can keep track of items as you go,” Google said in its announcement. Google has updated its shopping experience for users in time for the holidays.
If you have a new site, and you haven't built up a great reputation, Google cautions the raters that smaller sites might not have a lot in the way of reputation, but you definitely want to keep your reputation as high as possible.
Google Trends is a useful tool to identify the relevant non-brand keywords that will help drive the most traffic possible to your video. For each channel, YouTube has a great analytics tool that allows you to keep track of all of the sources.
Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.
Top of the change log this time is the addition of Waze-powered traffic reports, allowing Google to not only tell you the best route home, but proactively warn you of delays that might keep you from your sofa a little longer.
A clear description on what they like or dislike about your services is sure to be relevant and looks much more natural to Google than a site-wide footer link on their website. Promotional partnerships offer great link building opportunities, but...
He suggested that advertisers "use the 'back door' – target LinkedIn and Facebook with the Google Display Network, layered with contextual keywords. It's imperative to keep ads fresh while still generating a good CTR.
This is still pretty basic but a biggie as many people see organic traffic drops and automatically say, "we've been hit by a Google penalty. Remember there are other engines aside from Google. It doesn't take long with very slow page load times to...