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  1. SearchDay | Search Engine Submission 101

    Customer Segmentation and SEO -- A Beautiful Couple SEW EXPERTS: SEM CROSSFIRE Search engine optimization on its own can be a very useful tactic to bring leads to your site. Search Engine Submission 101, Part 1 SEW EXPERTS: SEM 101 This two-part...

  2. SearchDay | Setting up PPC Campaigns 101

    Behavioral Targeting: Profiling or Perfecting User Experience SEW EXPERTS: SEM CROSSFIRE Some see behavioral targeting as the ultimate marketing tool. Setting up PPC Campaigns 101, Part 1 SEW EXPERTS: SEM 101 Are you starting a pay-per-click...

  3. SearchDay | Social Media Madness -- The Sweet 16

    SEW EXPERTS: SEM CROSSFIRE Requesting links is like asking someone to be your Valentine. Social Media Marketing 101, Part 2 SEW EXPERTS: SEM 101 Social media marketing can be a great arrow in your quiver of marketing tools.

  4. SearchDay | Battling Click Fraud

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. It's clear that the beneficiaries of Yahoo's new "automated optimization...

  5. SearchDay | Universal Search Should Be a Plus

    SEM CROSSFIRE Could our industry's Big Three replace the old ones? Keyword Discovery 101, Part 1 SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. After all, aren't conversions, ROI, data...

  6. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  7. SearchDay | Interpreting Keyword Reports

    SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Is Your SEM Truly Looking at Search Holistically? Search Engine Watch Experts Columns

  8. SearchDay | Google OS Arrives, In the Form of a Browser

    SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. But while a general framework is necessary to be effective, the search...

  9. SearchDay: There's No Secret Recipe to SEO

    SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Leveraging Social Media to Educate SEM.EDU There's been lots of hype...

  10. SearchDay: Some New SEO Services Not So Special

    Back to the Basics 2008: Keyword Research Jun 27, 2008 In today's SEM Crossfire, "SEO Basics: Effective Iterative Keyword Research in 2008 (http://searchenginewatch.com/3630065)," I describe many of the methods used by our team to perform keyword...