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  1. NHLPA Starts SEO From Scratch To Up Its Game on Google

    He explained to me that the NHLPA had yet to start on the fundamentals of building a search engine optimization strategy. Some people accidentally "throw the baby out with the bathwater" after coming to the conclusion that meta tags aren't...

  2. SearchDay | Trademark: The Next Generation

    Using Video Spokespeople to Increase Landing Page Conversions Posted by Tim Ash Apr 9, 2009 When I speak on the topic of landing page optimization I am often asked about embedded video and the use of the walk-on video spokespeople that appear from...

  3. SearchDay | Buzz Monitoring = Brand Development

    Search Engine Optimization in a Down Economy SEW EXPERTS: AU NATURAL During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. News from the Search Engine Watch Blog

  4. SearchDay | The End of the Beginning

    Search Engine Optimization in a Down Economy SEW EXPERTS: AU NATURAL During the last downturn, we witnessed Google become a leader in their space without a huge marketing budget. News from the Search Engine Watch Blog

  5. SearchDay | Writing Sales Copy for Conversions

    The first one is called the Search Engine Optimization/KSP tool. mkt=us) to include this "helpful" service (emphasis mine): "OPTIMIZATION. Search Engine Watch Experts Columns News from the Search Engine Watch Blog

  6. SearchDay | High-Value Link Building is Hard Work

    Link Building, Circa 2008 AU NATURAL As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. News from the Search Engine Watch Blog Search Engine Watch Experts Columns

  7. SearchDay | Must We Unlock the Deep Web?

    Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. Search Engine Watch Forum Discussions acceptable conversion...

  8. SearchDay | Trick or Tweet for CNN

    Landing Pages and the Decision-Making Process BY THE NUMBERS Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design.

  9. SearchDay | Landing Pages and the Decision-Making Process

    Paid search and search engine optimization changed all that. But there were a number of sessions on the agenda about search engine optimization. Landing Pages and the Decision-Making Process BY THE NUMBERS Landing page optimization and testing is...