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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? I have done on page optimization with Meta Tag, Header -Footer optimization, H1tag optimization Content...

  2. One PPC Landing Page, Infinite Faces

    Tweet me and/or join the discussion at the Profitable PPC forum! Besides, the best words ever written on the subject are readily available: just buy Tim Ash's opus, "Landing Page Optimization. The search term passed was: We Love Profitable PPC...

  3. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. It's clear that the beneficiaries of Yahoo's new "automated optimization" strategy are not the advertisers.but a small...

  4. SearchDay | Use Online Public Relations for Link Marketing

    The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on...

  5. SearchDay | Small Business Site Architecture

    Paid search and search engine optimization changed all that. Those Mysterious Quality Scores: Fundamentally Simple PROFITABLE PPC The quality scoring system used for search engine ads is based on a complex group and series of calculations that...

  6. SearchDay | Implementation is the Name of the Game

    Implementation is the Name of the Game AU NATURAL Implementation is a critical part of the search engine optimization process. Listen to SEW Expert David Szetela sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: .