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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. When the actual content is created there will need to be an element of technical optimization by way of...

  2. SEO Into 2014: The Irreversible Changes in Google's Products

    Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. And I have a strange feeling that soon enough these products will no longer only rely on search engine...

  3. 6 Critical Action Items B2B SEOs Need to Consider With Converged Media

    Videos and webcasts optimization – SEO tactics included link acquisition, keyword research, development, and optimization. Microsite development – SEO tactics included keyword optimization, implementation of on-page/on-site SEO best practices, link...

  4. 3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants

    The new Google Shopping will require a high level of technical management with the data feed and constant optimization of the product bids in the campaign. What this means is that the free traffic merchants have been getting for nearly a decade...

  5. Nomenclature: The Industry Case For and Against SEO

    I don't think anyone has ever been fully satisfied with the term 'search engine optimization', even in the earliest days. There’s another guy, talking about white hats and black hats, but he says SEO is dead; he’s a Content Optimization Ninja.