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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    A glut of algorithm changes (such as Google's Penguin s not to say that adding a few percentage points to your conversion rate is easy. In many respects conversion rate optimization requires as much specialist skill as technical search engine...

  2. Nomenclature: The Industry Case For and Against SEO

    In the past four years or so, we’ve seen varying levels of hysteria over Google Suggest (later renamed Autocomplete), Search Options, Social Search at the bottom of the SERPs and later incorporated in organic results, Realtime Search, Google...

  3. Google Shows Evolution of Search, Launches Interactive Timeline

    In the aftermath of 9/11 in 2001, Google realized that their search engine was incapable of delivering timely results for newsworthy topics; people around the world were searching for information and updates on the tragedy, and Google's month-old...