Instant results often involve SEO practices that are against webmaster guidelines put out by search engines. Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google.
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
Google has experimented with seven results on many SERPs since last summer. Are you seeing less than 10 results in your Bing search results? If you clicked a high-ranking link and then clicked back to the search results, they increased the number...
As we’ve streamlined the results page, we’ve had to remove certain features, such as Instant Previews," according to a Google spokesperson in the Google Search Forum. Google Instant Previews, which gave searchers a sneak peek of a website by...
So here's what you do to start tracking in Google Analytics (GA): According to Craver, the set of reports you get for tracking apps in Google Analytics is different than what you get for websites. So now getting in to measuring mobile apps in...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank. Prophesying aside, what do we actually know about Google Glass? Or will Google Glass even make a ripple in online marketing?
Try' on the Google SERP Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect on the hero’s journey of search. Compared to ads that demand instant action ("buy now...
Watch Google Trends and Twitter. In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest...
MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. Search Engine Watch (SEW) asked Mike Proulx (MP) five questions about...
However, Google+ triggers instant indexation. He quoted Eric Schmidt, Google’s Executive Chairman, who writes in his book that, “Within search results, information tied to verified online profiles will be ranked higher than content without such...
For example, I might be simply looking for a “réfrigérateur” in Google France, not realizing that the majority of the people search for “Frigidaire”. A currency signal on a page, will signal to Google that your page is local to the market.
Google searches are in Spanish. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative ways to test from which you...
Simple Google-fu and a process of elimination should reveal the actual recruiting company behind the recruitment agency and you can go direct (return to the first point for the benefits of this approach).
Back when search engines were young and users less savvy, Google introduced keywords as the search methodology. Users are entering “queries” – phrases that match specific search intent – and Google attempts to match that intent based on search data...
Google mitigated the issue by offering publishers to “…receive an aggregated list of the top 1,000 search queries that drove traffic to their site for each of the past 30 days through Google Webmaster Tools.
You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword Tool, paid search data, paid-for discovery tools (e.g. You can use a simple equation to try and reduce our reliance on individual data...
Set up tracking and goals in Google Analytics. Utilize Google Analytics (i.e. Account for seasonality where applicable (you can use Google Trends). Implement social tracking via Google Analytics, install a plugin, and set up Google Alerts.
Tech dreamers with aspirations of creating a search engine to rival Google: take heart in the story of DuckDuckGo. Why the media interest in a search engine that, by all commonly used metrics, lives in the shadows of Goliaths like Google and Bing?
Even though we know this, it’s still easy to get frustrated by the rampant disparities we see in Google's search results. Google. Google is telling us what they want. We have more information now from Google about what they want and how they think...
