Google is also offering a "Google Wallet Instant Buy" solution as a "fast buying experience" for shoppers who use Google Wallet. Google Checkout will be retired in six months, Google has announced. The service, which has been used by many web...
Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google. If an agency promises you the number one spot on Google, it sounds great.
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
Google has experimented with seven results on many SERPs since last summer. For such searches, they only showed four results when they thought it was relevant – including instant answers or block (onebox-like results).
Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Google Instant Previews launched in late 2010 and looked like this:
So here's what you do to start tracking in Google Analytics (GA): According to Craver, the set of reports you get for tracking apps in Google Analytics is different than what you get for websites. So now getting in to measuring mobile apps in...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Maybe the Glass will join the Google graveyard alongside Google Reader, Buzz, and iGoogle.
Try' on the Google SERP Compared to ads that demand instant action ("buy now"), a "try" ad will look like a path of lesser resistance. In his excellent book "Instant Influence", Michael Pantalon identifies six different kinds of "change talk...
Watch Google Trends and Twitter. In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest...
MP: Apple TV, Roku, Boxee TV, Google TV, Samsung Smart TVs, etc.stream online video (that was once relegated to our computer screens) onto the “big screen” of our living rooms. Since Twitter is open and public, it acts as television’s backchannel...
However, Google+ triggers instant indexation. As an example, he showed what happened to the SEO visibility of Holiday-Rentals.co.uk last year after Google’s Penguin update on April 24, 2012. This led Tober to dispute a statement by Matt Cutts...
For example, I might be simply looking for a “réfrigérateur” in Google France, not realizing that the majority of the people search for “Frigidaire”. A currency signal on a page, will signal to Google that your page is local to the market.
Google searches are in Spanish. While sharing happens on social media, 80 percent of sharing is still being done through email, texting, and instant messages. Know Your Audience. Well. Covario's search conference started off with an introduction...
Simple Google-fu and a process of elimination should reveal the actual recruiting company behind the recruitment agency and you can go direct (return to the first point for the benefits of this approach).
Google spelling correction. We won’t dwell on Google’s Penguin and Panda updates as the nails in the coffin for over-optimized content and link profiles, but just know both of these algorithmic animals contributed to considerable change in SEO...
It has been more than a year since Google announced its SSL enhancement. SSL search doesn't reduce the data that Google receives and logs when you search, or change the listing of the items in your web history.
While reviewing the pages crawled per day in Google Webmaster Tools, I noticed that out of the gate we had an instant crawl of nearly all site pages. Let's examine how those elements increased Google's crawl frequency.
You know the form here, we’re talking about the usual sources: Google Instant searches, Google Adwords Keyword Tool, paid search data, paid-for discovery tools (e.g. So you’re stuck with the Google keyword tool as your comprehensive and easily...
Set up tracking and goals in Google Analytics. Utilize Google Analytics (i.e. Account for seasonality where applicable (you can use Google Trends). Implement social tracking via Google Analytics, install a plugin, and set up Google Alerts.
