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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  2. Google Reveals What New & Expectant Parents Search For

    They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas: What's on the Minds of New Parents. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.