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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube.

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring omission from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout the entire customer journey. The difference between a hapless testing plan and a clear map to...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search...