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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring omission from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Thought leadership elevates content creation to new heights by focusing in on quality insights, good writing, and taking a forward-looking position on key issues. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout the entire customer journey. The difference between a hapless testing plan and a clear map to...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search...

  5. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    Real connections, positive experiences, and genuine insights don't have to be loud and flashy. This is also a good time of year to search for quotes about love and romance, whether you want to write a valentine or you're looking to rewrite a few...