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  1. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Because search retargeting users have already been to the site and are continuing to make relevant searches in Google search, they will be more likely to see the brand name in the SERPs; therefore, we can successfully bid much higher and on much...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. Marketo, Act-On, Pardot, Eloqua etc.will provide deep behavior insights and analytics.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights inside. Here are 16 secret – until now – Google Analytics advanced segments that...