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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  3. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Google says: "Crowd Source Google Analtyics Insights. There are hundreds of possible questions and insights you can look for using Google Analytics but the more specific you can be when creating a hypothesis the quicker you will find the best...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them.

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    There are endless possibilities to use Google Analytics data to gain insights and optimize the performance of AdWords PPC. Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaignsinsights lead to better media campaigns and better value exchange for consumers. Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Information collected through cookies can help marketers piece together a consumer's path to purchase and provide insights into a searcher’s actions. A customer's unique path to conversion can reveal telling insights, such as what messages he or...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.