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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  2. Google Reveals What New & Expectant Parents Search For

    They published their findings this morning on Think Insights with Google in an article, "Diapers to Diplomas: What's on the Minds of New Parents. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Dischler called the new Spreadsheets functionality within AdWords "a beautiful way to visualize your data and test your insights," and it really, really is. Google announced a number of new AdWords features and enhancements this morning from their...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new...