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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...

  2. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different...

  3. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    What does it take to power a social search index with over a trillion total posts and hundreds of terabytes of data? Their search engine, Unicorn, is an inverted index framework with capabilities including index building and data retrieval; raw...

  4. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Noindex, follow": If your goal is to optimize crawl budget and keep duplicates or pagination out of the index, use brute force and block Googlebot via robots "noindex, follow" meta directive. The redirects will also help Google sort out the true...

  5. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    The site had one inbound link according to Majestic SEO’s fresh index, and only six based on Majestic’s historic index. And by the way, that one link in the fresh index was nofollowed. Don’t want multiple pages competing in search (which these...

  6. Google as Your Identity Provider: Where Are We Now?

    In fact, in stories between SEOs there is anecdotal evidence that some author’s content cannot rank or index and that author has been marked. In order to understand Google going forward you must understand Google as identity provider, not just...