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  1. How and When to Use 301 Redirects vs. Canonical

    If you were to leave both pages alone, Google would index both, but pick which one it believes is the most relevant and could filter the page you actually want to be appearing in the SERPs. Canonical – Hey, (most) Search Engines: I have multiple...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Like Google, Bing sources app search results from its main index – mobile optimization of your .com site will create a halo effect of visibility for the Bing app. Google Voice Search: Voice search sources results primarily from the main Google...