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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    A quick site search shows just more than 8,500 URLs in Google index. Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point and describe how crawling isn't necessarily the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we look at the more competitive keyword, "Search Marketing Agency" I can evaluate the top competitors, how many keywords they are using and the Keyword Effectiveness Index (KEI) to determine which keywords are working for them.

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    There are very few sites that are totally perfect in every way, and there's almost always something that can be improved upon in order to increase or maintain rankings in the Google search index. What you've seen is, for example, Panda has become...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we're able to crawl it, then we can return that in our search results.

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...

  6. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    So while Rap Genius was exposed and forced to clean up their act in order to get back in Google index, their next priority seemed to focus on whatever they could do to ensure they could get their competitors scrutinized and penalized for...

  7. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different...