This is a clear admission that yes, negative SEO does exist and it can result in third parties being able to remove competing sites from the Google search index, or at least negatively impact their search rankings.
Impact in the form of increased organic search traffic and conversions, expansion of keywords you are being found for, content footprint index, etc. Most of us know that SEO is not just about ranking first in Google for the preferred set of...
If your content is buried a dozen clicks deep or if it's orphaned entirely, that content can drop out of the index or won't have enough link equity to outrank competitor documents, rendering those pages useless from a SEO perspective.
In 2012 we saw the removal of BuildMyRank from the index just prior to Penguin. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number...
Build HTML and XML site maps to ensure search engines correctly index your site during the crawling process. Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results.
Many sites lost between 60 and 70 percent (or more) of their pages in the index on the first go around. As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this...
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
Google uses web crawlers (a.k.a.bots or GoogleBot) to find and index web pages by following links. If you make your good content really hard to find, then Google can't crawl, index, and rank your content.
Looking at your entire index through the lens of a website indexation audit will allow you to gain an understanding of what Google sees and indexes. While you're reviewing some of the above page types in potential indexation situations, it doesn’t...
To keep it simple, Google has an index of all of your current pages. If you wipe out your old pages then you wipe out Google's current index of your site. I'm a big fan of Google's Coke vs.soda vs.pop survey.
The SEO Starter Guide is filled with Google's advice on best practices to make it easier for search engines to crawl, index, and understand your content. Penalties from Google can be detrimental to your sales if you are removed from the search index.
A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling: What our advertisers often don't think about and what makes us different, is our significant, distinct...
Or a query on the history of search should probably have an index and look robust – not just a 200 word paragraph. When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's...
Google didn't de-index Digg for announcing a Google Reader replacement. The Internet was certainly talking about Digg today when people discovered the social news site was no longer appearing in Google's search results.
Ranging from the changes made by the search engines in the way that they index, judge, and trust content; to the increasingly savvy competitive sets in most of the “money” keyword categories – the static SEO function is one doomed to fall behind...
On the organic side, there are no guarantees on how long it will take Google to index SEO-related changes, such as title tags and meta descriptions, and even then Google may change what appears in the search results.
Rather than having some huge change that happens on a given day, you’re more likely in the future to see Panda deployed gradually as we’re rebuilding the index, so you’re less likely to see these large scale sorts of changes," Cutts said at SMX West.
Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any links on the page, etc. You are telling the engines to not index the page! Let’s face it, either you can tell them about it, or Google can at...
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different...
SEO provided your site has been optimized wisely for the search engines and the search engines can easily index and extract the right context of the content to make it prominently visible on the search results for their users.
