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  1. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    Do you think Google will eventually display native apps within their search results? Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? It’s unclear whether Google will go about this by asking...

  3. Google App Searches Gmail for Upcoming Bills

    Unfortunately, when I tried to search for them using the Google App there were no results to speak of. Current Google Search users must opt into the new service in order for it to be activated. That is a question you’ll never have to wonder again...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...

  5. Google Adjusts Standards for Newsworthy Material

    While sources such as Reddit are not currently appearing in Google News, they are prominent on the "In the News" section of search results. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  6. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Can’t ignore Google+ because those results will still appear if they’re from the searchers’ friends

  7. Drive Your Clicks In-Store With Local Inventory Ads

    Google Places – your Google places account will need to be managed via bulk upload. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website.

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? Broad Match keywords: Instead, choose exact and modified broad match to keep Google from throwing too much junk into your...

  9. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Enter in some competitor domains and see how much traction they have in Google (SEM Rush...