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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search algorithms. According to Google's ranking principles, how useful a user finds...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Setting unrealistic goals for your SEO campaign, such as dominating Google and Bing for every product or service you offer right out of the gate, will most always result in failure. It's important to distinguish the bounce rate for organic visitors...

  3. Google Tests Knowledge Graph with “In the News”

    We're always making improvements to Search," a Google representative wrote in an email. Perhaps interestingly, unlike the rest of her family, a search for Duggar family matriarch Michelle pulls up a Knowledge Graph with information about the TV...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    In AdWords, you can use Google Analytics to segment your brand keywords by channel. The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. This is a very common question marketers ask -should I...

  5. What’s the Deal With Links From M.Biz? Should You Disavow?

    Google’s algorithms really should be able to determine that this influx of directory links was not a result of you creating links in order to manipulate your search engine rankings. I am fairly certain that Google can see these links as just...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.