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  1. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  2. Google to Fight Piracy by Modifying Search Algorithms

    Google has updated its search engine algorithms in an attempt to restrict piracy websites appearing high in its search rankings. We've now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites.

  3. Introducing the Local Marketing Adoption Curve

    The outcome of the walk stage should be improved brand visibility (as measured by such key performance indicators (KPIs) as improved rankings). You should claim and optimize your listings on Google+ and add location-specific images and videos.

  4. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase).