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  1. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  2. Dealing With Onsite Duplicate Content Issues

    Google offers advice here for URLs containing specific parameters. Tell Google How to Index Your Site: Google allows you to decide which page should be crawled and which should not. You can also inform Google how you would like it to index your pages.

  3. Movie-Themed Halloween Costumes Lead Google Search Trends

    Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Interestingly, it seems more people are looking to incorporate their pets into the Halloween...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page? Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and...

  5. Google App Searches Gmail for Upcoming Bills

    That is a question you’ll never have to wonder again with the Google App’s new update. The comments on Google’s G+ release vary from excitement to distrust at Google’s ability to scan your email folder.

  6. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been developing its Knowledge Vault, a system that uses machine learning...

  7. Google Adjusts Standards for Newsworthy Material

    Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  8. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. They trusted that whatever Google was showing them as first was the best possible option.