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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. And best of all, Google continues to place greater emphasis on user...

  2. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    Big changes are coming to Mozilla, as Google will no longer be the global default search provider for the Firefox browser anymore. The switch is quite a shake-up for the Mozilla platform, as Google has been the Firefox global search default since...

  3. Learning to Carry Your SEO Baggage

    If you’ve been hit, and you’ve lost your placement for the phrases that you Google every morning to see whether or not it will be a good day, look to those links. Everybody’s got baggage. Everyone has things they carry with them from their past.

  4. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    This one may not make sense for every advertiser, but certain brands may greatly benefit from using the designation "official” in their ad copy, especially if you are trying to distinguish yourself from knockoffs and affiliates (although Google...