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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. As mobile search volume rose 120 percent, one-third of last quarter's paid search...

  2. Matt Cutts Extends Leave From Google Into 2015

    Cutts had essentially become the face of Google in recent years and a lot of faith and credibility has been placed upon his involvement in the company. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    Google puts out a very helpful calendar here that shows these key dates. We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours.

  4. Using Analytical Analysis to Help Improve Conversions

    Lucky for us, Google Analytics has predefined segments for converters and non-converters. Choosing only one segment at a time to view the following areas in Google Analytics. For those that have taken an analytical review of improving conversions...

  5. Spooky Google Doodles for Halloween 2014

    Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web. To get us in the mood for this year’s ghouls, witches, and spooky-themed Google Doodles, let’s take a quick dive...

  6. Can Groupon Break Into the Search Market?

    If it's all aggregated content just copied and pasted, there will be no search benefit, and Google is not going to keep (the Groupon page) in mind. In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a...

  7. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  8. Secret Sauce LoMo Tips for More PPC Sales

    Google My Business Local Google Shopping is useful way to provide useful location information in search. Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below:

  9. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the...