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  1. Introducing the Local Marketing Adoption Curve

    You should claim and optimize your listings on Google+ and add location-specific images and videos. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search...

  2. The Evolution of SERPs and User Behaviors

    Thumbnail images or videos As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Can’t ignore Google+ because those results will still appear if they’re from the...