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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Search engines are geo-locating results more and more – not just the local...

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism and witchcraft, necrophilia...

  3. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Use images and video to increase pageviews and attention. The press release lifeline streams through the veins of search engines and flows into social media. Image Credit: PR Newswire Google's most recent update to their defintions of link schemes...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Images Make sure the images display correctly. You really only need 72 dots per inch (dpi) for web images in terms of quality. Favicons are those little iconic images that show up in the address bar and tabs of your browser.